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Driven by Data: What Does Spin Axis Mean?

David Watkins

Spin axis is the axis around which the ball is rotating relative to the ground. The angle of this axis determines the curvature of the ball, and the spin rate and ball speed of the ball determines how far it curves. Once you learn how to manipulate the spin axis through face angle and club path by controlling your swing, you can play a round and be able to draw and fade the ball flight as required and in control, which will lower your scores.

Driven by Data: Launch Direction | Horizontal Launch Angle

David Watkins

Horizontal launch angle (or Launch Direction) is the direction the ball starts relative to your target line. It's measured in degrees compared to the target line. The Launch Direction (or Horizontal Launch Angle) will mostly dictate where the shot ends up. By learning how to control the clubface through your swing and at impact you can start the ball on the right path and be more accurate. And this is where golf tech can help make the difference.

Driven by Data: Roll Distance Explained

David Watkins

Roll distance is often ignored by golfers, but when you can master the roll it becomes an effective tool for course strategy and club selection. It’s the difference between your carry distance and your total distance — and it can be the difference between being in the fairway… or running into trouble. This article helps you understand how using a launch monitor can help you understand why roll distance is important.

FlightScope Mevo Gen2 Review

David Watkins

We've tested the FlightScope Mevo Gen2 golf launch monitor and simulator extensively so you can see what it's like before you buy. Maybe you're deciding between different launch monitors, or perhaps it's your first step into golf tech so you can really understand your game, or maybe you just want to play simulator golf at home. We have combined our years of golf tech knowledge (nearly 20 years!) with the latest product from FlightScope and tell you all you need to know.

Fix Your Swing with Golf Tech, Not New Clubs

David Watkins

The secret to better golf isn’t hidden in the latest clubs. It’s hidden in your swing data.

When you can see what your swing is doing wrong, you can fix it — and once you fix it, your existing clubs suddenly start performing like they should.

Stop wasting money on new clubs. Fix your swing with golf tech that actually works.