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Driven by Data: What Does Spin Axis Mean?

David Watkins

Spin axis is the axis around which the ball is rotating relative to the ground. The angle of this axis determines the curvature of the ball, and the spin rate and ball speed of the ball determines how far it curves. Once you learn how to manipulate the spin axis through face angle and club path by controlling your swing, you can play a round and be able to draw and fade the ball flight as required and in control, which will lower your scores.

Driven by Data: Launch Direction | Horizontal Launch Angle

David Watkins

Horizontal launch angle (or Launch Direction) is the direction the ball starts relative to your target line. It's measured in degrees compared to the target line. The Launch Direction (or Horizontal Launch Angle) will mostly dictate where the shot ends up. By learning how to control the clubface through your swing and at impact you can start the ball on the right path and be more accurate. And this is where golf tech can help make the difference.

Driven by Data: Roll Distance Explained

David Watkins

Roll distance is often ignored by golfers, but when you can master the roll it becomes an effective tool for course strategy and club selection. It’s the difference between your carry distance and your total distance — and it can be the difference between being in the fairway… or running into trouble. This article helps you understand how using a launch monitor can help you understand why roll distance is important.

Driven by Data: Club Head Speed

Malcolm Mackenzie

Club head speed is how fast your club is moving when it strikes the ball. Simple as that. Get the measurement right, train smart, and you'll unlock serious distance gains.