News & Advice / Driven by data

Smash factor is the efficiency of your strike. The equation is straightforward but understanding what it means and how to maximise it is another question. In this article we explain what it is, what it means and how to use it to improve with a golf launch monitor

Roll distance is often ignored by golfers, but when you can master the roll it becomes an effective tool for course strategy and club selection. It’s the difference between your carry distance and your total distance — and it can be the difference between being in the fairway… or running into trouble. This article helps you understand how using a launch monitor can help you understand why roll distance is important.

Club head speed is how fast your club is moving when it strikes the ball. Simple as that. Get the measurement right, train smart, and you'll unlock serious distance gains.

Learn how to shape your shots to take on dog leg holes and weather conditions, get out of the rough, and avoid hazards. 

If you're serious about improving your golf game, investing in a launch monitor can provide invaluable insights into your swing and ball flight. With numerous options on the market, selecting the right one can feel a bit daunting.

This guide highlights our new launch monitor comparison feature which allows you view up to four launch monitors side-by-side and compare their features and capabilities, including the price, position, data metrics, battery life and more! Read the article for an example using the Rapsodo MLM2Pro and the Square Golf launch monitors.